Plern Waan (เพลินวาน) – the name means something like “enjoy yesterday” is – a recreation of an old-style Thai market, with stalls selling old-style goods such as traditional toys, sweets and ice lollies, postcards, nick-nacks and clothing.

Plern Waan Market, Hua Hin

There were also places serving “ancient” coffee, which is strong and sweet.

The individual stores and stalls are run independently, but the owner, Pattra Sahawat, vets them to make sure that they’re keeping to the spirt of the place; no Starbucks or McDonalds here.

Like any old-time Thai market, this place has its own radio station.

Plern Waan radio station

It’s all rather fake, with astroturf “grass”, concrete boxes fronted with pre-rusted metal panelling and strategically placed old signs.

Old signs at Plern Waan Market

It’s really the sort of place I feel I should hate. However, I enjoyed myself watching people enjoy themselves – most far too young to have remembered the old markets of this style.

And it seems that the Market is flourishing, because they’re in the process of doubling its size.

Plern Waan Market expansion

This place isn’t on the usual tourist trail. In fact, I didn’t see another pale face in there; though there were a few Japanese and Korean tourists, most of the visitors were Thai

Plern Waan Market

There’s virtually nothing on the Internet about this place in English, and it doesn’t, as far as I know, make it into any English-language guidebook. There is, however, a very modest website about the place in English:


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